15+ years designing e-commerce and digital experiences for brands like Costco and Melaleuca — leading localization, design systems, and data-driven UX that moves real business metrics.
Led localization design for a unified relaunch across 8 APAC markets — rolled out market by market, mobile-first, from 2022 to 2024.
Redesigned search, checkout, and the responsive experience for Taiwan’s shoppers — decisions grounded in local insights and validated through A/B testing.
Research infographics, web banners, and email campaigns that made complex market data legible at a glance.
Show catalog, festival booklet, map, and badges for Berlin’s international design festival — where my cross-cultural design career began.
A real-time mobile prototype designed for how Taiwanese shoppers actually do the math — 折 and % off both first-class, states designed before polish.
I'm Ting Ting — a Senior Digital Product Designer with 15+ years spanning brand strategy and user experience. I design digital products and experiences that are measured in conversion, retention, and revenue, not just aesthetics.
My specialty is global-to-local translation — adapting global platforms for APAC markets, where language, merchandising logic, and shopping behavior all differ. I've led this work for Costco and Melaleuca, partnering daily with product, engineering, and marketing.
