Hello !
I am a Senior Marketing Designer with over 15 years of experience translating complex business goals into high-impact creative strategies and user-centric designs.
My expertise lies at the intersection of Brand Strategy and User Experience. Unlike traditional designers, I focus on the measurable impact of design—crafting intuitive digital experiences and scalable design systems that directly drive revenue growth, membership acquisition, and brand engagement.
Throughout my career, I have specialized in leading global localization projects for major international brands like Costco and Melaleuca. I thrive in cross-functional environments, partnering with product, engineering, and marketing teams to ensure every visual asset—from complex web platforms to promotional campaigns—aligns with global standards while resonating with local markets.
Whether leading a design team or optimizing a user journey, my goal remains the same: to deliver creative solutions that look beautiful and perform exceptionally.