Melaleuca Website Rebrand & UI/UX Strategy

Melaleuca required a unified digital presence across 8 distinct APAC markets (including Australia, New Zealand, Japan, Korea, Malaysia, Singapore, Taiwan, and Hong Kong). The critical challenge was to deploy a globally consistent brand identity while ensuring a seamless experience across all devices.

01. Scalable Design System: Architected flexible templates to support diverse regional content while ensuring global brand integrity.

02. Hyper-Localization: Partnered with market managers to solve region-specific friction points and optimize usability for each culture.

03. Mobile-First Execution: Led the responsive rollout to ensure a flawless, high-performance mobile experience across APAC.

04. Cross-Functional Leadership: Aligned global marketing strategies with local user needs across distributed teams.

The launch successfully established a unified digital ecosystem across the APAC region, balancing global brand consistency with deep local relevance. By delivering a culturally tailored experience, the redesign significantly boosted user engagement and operational performance.

Post-Launch Key Performance Indicators (KPIs):

Surpassed Corporate Targets: Achieved an 86.02% User Satisfaction Score, beating the corporate goal of 83.50%.

Driven User Growth: Realized a +3.02% increase in overall user satisfaction immediately post-launch.

Seamless Commerce: Maintained high transactional reliability with a 97.3% Web Order Success Rate.