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Costco Website Rebrand & Localization
The Challenge
Despite strong retail success, Costco Taiwan’s digital presence was lagging, contributing only 4% to total revenue. The interface—mirrored directly from the U.S. site—was outdated, lacked mobile optimization, and failed to align with local shopping behaviors, resulting in low engagement and high cart abandonment.
The Solution
01. Hyper-Localization: Adapted U.S. wireframes to align with Traditional Chinese reading patterns and local merchandising needs.
02. Mobile-First UX: Overhauled the responsive design, streamlining navigation and checkout flows to eliminate user friction.
03. Data-Driven Design: Partnered with marketing to execute A/B tests, using analytics to continuously refine visuals for maximum conversion.
The Outcome
The redesign successfully transformed the platform into a high-performing digital channel:
✔ 40% Growth in Membership: User-friendly flows significantly lowered the barrier to entry.
✔ Enhanced Mobile Engagement: Streamlined navigation led to longer session durations.
✔ Global-Local Alignment: Proved that global frameworks can be successfully adapted for local market growth.
