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DMY Berlin Internation Festival
The Challenge
As a major international event, DMY Berlin faced a critical communication gap: materials needed to resonate with local German culture while remaining accessible to a diverse, non-German-speaking international audience. The existing collateral struggled with language barriers and visual inconsistency, potentially alienating attendees.
The Solution
Collaborated closely with the Marketing Director to bridge cultural and linguistic gaps.
01. Cross-Cultural Design Strategy: Conducted research on local German design conventions vs. international trends to create a visual language that felt authentic yet globally understood.
02. Bridging Communication Gaps: Overcame language barriers by collaborating intensely with German-speaking colleagues and utilizing translation resources to ensure absolute accuracy in messaging.
03. Modular Design System: Created a flexible template system that ensured visual harmony across various media formats, streamlining production and maintaining brand consistency.
