CBRE Taiwan

CBRE required corporate sales materials and annual reports that could communicate complex performance metrics to stakeholders. The existing collateral faced significant challenges: information overload, a lack of visual hierarchy, and inconsistency across different regions. There was a critical need to simplify intricate data into an engaging, digestible format without compromising the professional brand identity.

01. Information Architecture Established a clear visual hierarchy to guide stakeholders through complex content, making KPIs stand out immediately.

02. Data Visualization Transformed intricate data sets into bold, modular infographics, making financial and operational details easy to understand at a glance.

03. Scalable Design System Developed a flexible system ensuring consistency across various collateral types, from annual reports to sales decks.

The rebranding initiative elevated CBRE’s brand perception by establishing a new standard of visual clarity. The revamped annual report and sales materials successfully bridged the gap between complex data and stakeholder comprehension, transforming intricate analytics into accessible insights.